Canadians are beginning to recognize January 28 as an important day. Not only do we begin seeing the advertisements for Bell Let’s Talk day well in advance of the 28^th; not only do a lot of us share their messages promoting help-seeking and mental health initiatives; but we also have begun to see a clear pattern of opinion pieces and news stories challenging Bell. It might be worth putting together some of the criticism here:

Michael Spratt reminded us that the millions of dollars Bell donates to mental health is “peanuts compared to its $23.45-billion annual revenue.” Even more disturbingly, he investigated Bell’s exclusive contract with the Ontario government to provide telephone services in jails. Under the Bell contract, Ontario inmates could only call landline telephone numbers and paid exorbitant collect-call rates. As he says, “Bell has never disclosed its profits from this exclusive and predatory phone racket, though it could amount to more money than it charitably donates during its “Bell Let’s Talk” campaign each year.” While Ontario has changed providers, Bell still holds the contract for federal prisons.

Maria McLean revealed that when she asked for a mental health leave from her job at Bell, they fired her.

Mandy Pipher argued that “during the worst years of my own mental health struggles — rough, often debilitating years — I’d dread the annual Bell mental-health-themed advertising blitz. Because that’s how it seemed: like advertising for a corporation dripping in the money desperately needed by many of those suffering from mental illness, with genuine concern for mental health sufferers a distant second.”